KEITH POWERS, REALTOR® AND STR LISTING SPECIALIST

Keith Powers is a Southern California–based real estate professional with a specialized focus on short-term rental (STR) properties. Licensed since October 2013, he has worked exclusively in STR real estate and now leads Powers Realty Group Inc. under Alta Realty Group. His listing-focused practice serves the Coachella Valley and High Desert, with occasional Anaheim assignments. Before real estate, Keith was a licensed Financial Advisor with New York Life and built more than 40 years of sales and marketing leadership experience.

Keith bases real-property value on comparable sales, using operating data only to explain the investment opportunity. His seller process includes a property preview, HouseCanary valuation, comparable-sale review, STR operating analysis, pricing recommendation, and proprietary STR marketing plan. Depending on the property, marketing may include a proforma P&L, listing website, short video, and investment-analysis flipbook. For prospects considering one of his listings, Keith can prepare a pre-showing P&L; projections are not guarantees and do not replace comparable-sale valuation.