Keith Powers | Southern California STR Listing Specialist

Keith Powers is a Southern California–based real estate professional with a specialized focus on short-term rental (STR) properties. He has been a licensed real estate professional since October 2013 and currently leads Powers Realty Group Inc. under Alta Realty Group. His expertise in STR real estate covers the Coachella Valley and High Desert, with occasional assignments in Anaheim. Before entering the real estate field, Keith was a licensed Financial Advisor with New York Life, accumulating over 40 years of experience in sales and marketing leadership.

As a skilled REALTOR, Keith determines real property value based on comparable sales, utilizing operating data to illuminate investment opportunities. His thorough seller process includes a property preview, HouseCanary valuation, review of comparable sales, STR operating analysis, pricing recommendations, and a proprietary STR marketing plan. Depending on the property specifics, his marketing strategies may feature a proforma P&L, listing website, short video, and investment-analysis flipbook. For potential buyers interested in his listings, Keith prepares a pre-showing P&L; however, projections should be understood as non-guarantees and should not substitute for comparable-sale valuations.